the big apple. which is why everyone's always on the lookout for the latest sex enhancer aphrodisiac or ukrainian email promising to make lady say sex boom big big big big. well, the canadians, our neighbors who are always on top, have a new product to enhance intercourse. jim? >> sexcereal. that is it's name. it's being billed as the world's most passional cereal. it features special natural blends for both men and women. the promos are playful showing a couple at first bored in bed. then throw in some sex cereal and, of course, some sex, which we don't see. and the mood picks up. >> colbert: yes, the mood picks up when you throw in some sexcereal and some sex. its manufacturer claims it's part of a balanced breakfast. you'll need that balance when you're doing it in the brek fooft nook. that's why i'm giving a tip of the hat to sex-cereal for making sure we'll never skip breakfast ( cheers and applause ) by which again i mean sex. the old 23 skidoo. because at 6:30 a.m. with bleary eyes and breath